AI-Powered Shopping ads Certification 2025 Questions & Answers

 Question 1:

You're a marketing consultant for a large online retailer that sells apparel and accessories. Which two benefits can a Google Merchant Center account offer your client?

Correct Answers:

• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.

Question 2:

What are two ways Shopping ads help you reach your goals?

Correct Answers:

• Build better consumer experiences
• Drive traffic and sales

Question 3:

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

Correct Answer:

• Secure checkout

Question 4:

What are two commonly used programs in Google Merchant Center?

Correct Answers:

• Product Ratings
• Promotions

Question 5:

What are the three main components of Google's policy mission statement?

Correct Answers:

• Implement fair and consistent policies
• Promote positive experience for all users
• Protect users' online safety

Question 6:

What are two enforcement actions that can be taken if you don't adhere to Google Ads policy?

Correct Answers:

• Ad disapproval
• Campaign suspension

Question 7:

What are two ways your shoppers can check out when purchasing an item?

Correct Answers:

• Checkout on your website
• Checkout in your local store

Question 8:

What are two benefits of using Shopping ads?

Correct Answers:

• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.  
• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.  

Question 9:

What are two statements that describe what makes Shopping campaigns different from Search campaigns?

Correct Answers:

• Shopping campaigns rely on product information instead of keywords.
• Shopping campaigns are organized by product groups.

Question 10:

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

Correct Answer:

• Email notification in Google Merchant Center and Google Ads

Question 11:

What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?

Correct Answer:

• Add negative keywords in the campaign

Question 12:

You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues?

Correct Answers:

• Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

Question 13:

What are free product listings?

Correct Answer:

• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website.

Question 14:

When do you pay for a Shopping ad?

Correct Answer:

• When someone clicks on your ad and lands on the site

Question 15:

How are Shopping ads created?

Correct Answer:

• The product information in Merchant Center and the bid set in Google Ads helps Google's system determine which ad will show for a user's search query.

Question 16:

What's an example of an online sales goal?

Correct Answer:

• You want to promote your online inventory and drive consumers to purchase a product on your website.

Question 17:

How does Google Merchant Center interact with Google Ads?

Correct Answer:

• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 18:

You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

Correct Answer:

• Sales

Question 19:

In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once?

Correct Answers:

• Within the Recommendations page, select Upgrade your Smart Shopping Campaigns to Performance Max. Then, select Apply All.
• In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.

Question 20:

What marketing objective does Performance Max for Retail use?

Correct Answer:

• Online Sales

Question 21:

What is the difference between Performance Max and Standard Shopping campaigns in terms of reach?

Correct Answer:

• Performance Max uses AI technology to reach a wider audience across all of Google's inventory, while Standard Shopping ads have a more targeted reach.

Question 22:

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?

Correct Answer:

• Google Merchant Center account suspension

Question 23:

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

Correct Answer:

• Target Return On Ad Spend (tROAS)

Question 24:

Which two statements describe what makes Shopping campaigns different from Search campaigns?

Correct Answers:

• Shopping campaigns rely on product information instead of keywords.
• Shopping campaigns are organized by product groups.

Question 25:

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

Correct Answer:

• Email notification in Google Merchant Center and Google Ads

Question 26:

You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

Correct Answer:

• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.

Question 27:

What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?

Correct Answer:

• Add negative keywords in the campaign

Question 28:

Which basic website requirement must everyone follow to advertise on Shopping ads?

Correct Answer:

• Secure checkout

Question 29:

What are two commonly used programs in Google Merchant Center?

Correct Answers:

• Product Ratings
• Promotions

Question 30:

What are three benefits of a Performance Max campaign?

Correct Answers:

• Optimizes on goals using artificial intelligence
• Helps you reach consumers across Google platforms
• Simplifies campaign management

Question 31:

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

Correct Answer:

• product_type

Question 32:

You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take?

Correct Answers:

• Provide personalized experiences that meet shopper expectations online or in-store.
• Uncover the needs to meet the requirements of anxious and impatient consumers.

Question 33:

You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?

Correct Answer:

• Misrepresentation of self or product

Question 34:

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?

Correct Answer:

• Google Merchant Center account suspension

Question 35:

How do Performance Max campaigns work?

Correct Answer:

• Performance Max campaigns use AI to optimize toward the retailer's business goals across Google's suite of ad networks. This drives simplicity, performance, and reach.

Question 36:

Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign?

Correct Answers:

• Gmail Ads
• Responsive Display Ads

Question 37:

What are two ways your shoppers can check out when purchasing an item?

Correct Answers:

• Checkout on your website
• Checkout in your local store

Question 38:

How is budget allocated in a Performance Max campaign?

Correct Answer:

• Budget is allocated automatically across channels, based on performance. You don't need to create a separate campaign for each channel.

Question 39:

What goal in a Performance Max campaign will help you get new customers?

Correct Answer:

• Customer acquisition

Question 40:

How are Shopping ads created?

Correct Answer:

• The product information in Merchant Center and the bid set in Google Ads helps Google's system determine which ad will show for a user's search query.

Question 41:

When do you pay for a Shopping ad?

Correct Answer:

• When someone clicks on your ad and lands on the site

Question 42:

What are free product listings?

Correct Answer:

• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website.

Question 43:

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

Correct Answer:

• Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes.

Question 44:

What's an example of an online sales goal?

Correct Answer:

• You want to promote your online inventory and drive consumers to purchase a product on your website.

Question 45:

How does Google Merchant Center interact with Google Ads?

Correct Answer:

• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 46:

You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

Correct Answer:

• Sales

Question 47:

In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once?

Correct Answers:

• Within the Recommendations page, select Upgrade your Smart Shopping Campaigns to Performance Max. Then, select Apply All.
• In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.

Question 48:

You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues?

Correct Answers:

• Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

Question 49:

What marketing objective does Performance Max for Retail use?

Correct Answer:

• Online Sales

Question 50:

What is the difference between Performance Max and Standard Shopping campaigns in terms of reach?

Correct Answer:

• Performance Max uses AI technology to reach a wider audience across all of Google's inventory, while Standard Shopping ads have a more targeted reach.