AI-Powered Performance Ads Certification Questions And Answers 2025

 Question 1: What are two ways that the Combination and Assets Report can help a marketer improve their creative assets' performance?

Answer:

• Use high-performing assets as inspiration for future creative assets.
• Identify opportunities to replace low-performing assets with assets that have better potential.

Question 2: What is a common type of value definition used in value-centric measurement strategies?

Answer: Necessary value

Question 3: What is a key benefit of a test-and-learn approach to AI in marketing?

Answer: Encourages teams to break down silos and quickly identify solutions.

Question 4: What are the two best Google Ads tools for a digital marketer who has upgraded to value-based bidding?

Answer:

• Performance Planner
• Bid strategy report

Question 5: What is the primary benefit of using Responsive Search Ads?

Answer: Responsive search ads save time by creating one ad with multiple headline and description assets that can be shown in different configurations to different users.  

Question 6: Why is it often recommended to uncap budgets when using Google's AI bidding strategies?

Answer: Campaigns need sufficient budget headroom to allow Google's AI to work to its fullest potential.

Question 7: What is the best practice for optimizing campaigns that use broad match keywords?

Answer: Remove negative keywords that may block relevant traffic.

Question 8: What is the best practice for managing budget flexibility for testing and experimentation throughout the year?

Answer: Plan ahead by setting aside a percentage of the budget to be used for testing and experimentation.

Question 9: What is the best practice for using Performance Planner during seasonal periods?

Answer: When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.  

Question 10: What Performance Max campaign goal is most suitable for a car dealership looking to drive more visits to their location?

Answer: Local store visits and promotions

Question 11: What is the most compelling reason for a local coffee shop to consider using a Performance Max campaign to drive more store visits?

Answer: A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.

Question 12: What are two key benefits of using the Insights page?

Answer:

• Uncover new consumer insights such as rising search trends and new converting audiences.
• Identify and diagnose performance issues to better run successful campaigns.

Question 13: What is a key characteristic of a true A/B test?

Answer: In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g., seasonality) that may otherwise bias results.  

Question 14: What is the best tool to help marketers maximize the performance of a value-based bidding strategy?

Answer: Target simulators

Question 15: What is conversion delay?

Answer: The amount of time between a user clicking an ad and that user completing a conversion action on a site, or an advertiser uploading an offline conversion.  

Question 16: What is the best way for an online shoe retailer to get started with Performance Max to drive sales in their sneaker category?

Answer: Build strong creatives customized to their sneaker products or offers.

Question 17: What is the primary benefit of using broad match keywords?

Answer: Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.  

Question 18: What is the best action to improve Ad Strength?

Answer: They can create more unique headlines and descriptions.

Question 19: Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?

Answer: Performance Max campaigns

Question 20: What's a benefit of negative keywords?

Answer: Negative keywords prevent an otherwise eligible query from triggering an ad that isn't aligned with the search's intent.

Question 21: A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?

Answer: Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.

Question 22: A marketer wants to use Google's AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?

Answer: It's high-quality and captures customer transactions that drive business results.

Question 23: What's a strong example of a business objective that is required when adopting an AI-powered solution?

Answer: Profit

Question 24: What are two ways that the Insights page can help a marketer simplify performance evaluation workflows?

Answer:

• Provide explanations to understand performance fluctuations in campaigns.
• Identify drivers of a campaign's week-on-week and month-on-month performance.

Question 25: How can a Performance Max campaign find new consumers for an advertiser?

Answer: Promote a product or service across nearly all Google Ads inventory with a single campaign.

Question 26: What's a common budget strategy in traditional marketing organizations?

Answer: Fixed annual budgets that do not change even if demand fluctuates throughout the year.

Question 27: What's a best practice when building an account structure designed to improve the performance of AI-powered solutions?

Answer: Focus account structure on business goals, not channel silos.

Question 28: Which Smart Bidding strategy optimizes for value?

Answer: Target ROAS

Question 29: What kinds of factors contribute to an optimization score recommendation being surfaced in an account?

Answer: Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer's business objective.

Question 30: How can Explanations be used to help improve campaign performance?

Answer: To uncover the reasons behind performance changes in just a few clicks.

Question 31: A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What's the value of this retailer using campaign experiments to test campaign optimizations?

Answer: Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.

Question 32: Which of the following is considered a best practice when creating effective image assets?

Answer: Keep the most important content in the center 50% of the image asset.

Question 33: A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What's a question they'll need to answer before they can start using the data?

Answer: How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?

Question 34: A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns?

Answer:

• Save time by accepting and immediately applying recommendations tailored to their business.
• Identify how much existing opportunity for improvement their campaigns have and how they can be improved.

Question 35: What's an important benefit of opting into automatically applied recommendations?

Answer: Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.

Question 36: What efforts should digital leaders prioritize in order to support Google's AI?

Answer: Build capabilities in key areas such as high-quality data and a skilled workforce.

Question 37: What's a best practice to follow when creating a Performance Max campaign?

Answer: Use the maximum number of text, image, and video assets possible.

Question 38: How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

Answer: Create a strategy of importing offline values by using enhanced conversions for leads.

Question 39: A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning?

Answer:

• Forecast the impact of different budgets to understand how performance may change.
• Identify the opportunity size for upcoming seasonal periods of increased sales.

Question 40: What's a best practice to follow when designing an experiment to test Performance Max campaigns?

Answer: Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.

Question 41: Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?

Answer: Search trends and demand forecasts

Question 42: Which of the following is considered a best practice when creating a campaign experiment?

Answer:

• Pick two or three metrics to evaluate campaign performance and determine the winner of a test.
• Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.

Question 43: Which marketing behavior can benefit from AI?

Answer:

• Adjusting bids during seasonal events
• Creative-level testing and rotation
• Product-level testing and rotation

Question 44: An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?

Answer: Target ROAS

Question 45: Which three Search features work together to drive performance in a fully AI-powered strategy?

Answer: Smart Bidding, Responsive Search Ads, Broad match keywords

Question 46: A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

Answer: Begin with a strong measurement and attribution strategy based on their goals.

Question 47: A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?

Answer: Use shared budgets and portfolio bid strategies to maximize campaign flexibility and allow AI to do its work.

Question 48: What is the default match type for all keywords in Google Ads?

Answer: Broad match

Question 49: A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?

Answer: Maximize conversion value

Question 50: What's an example of a metric used to measure value?

Answer: Cart size